4 steps to start Digital marketing

Dear entrepreneur, future’s entrepreneur, new entrepreneur (or entrepreneur’s friends and family, who always love and want to help your entrepreneur :D

• Are you seeking for effective way to market your product?
• Do you have great idea, great solution for a life’s problem?
• You want to sell your solution, you want to market your product, you have everything but not an awesome marketing tool?

Let’s come here, read until you feel bored and hope that you can have your own solution (or at least different kind of motivation)

Firstly, let’s find what do you lack of?

a. Motivation, inspiration

b. Money, time

c. Knowledge, reliable sources

d… or are you full of everything?

The point is that you are very aware of fast and various changes in marketing, but how can you adapt EFFECTIVELY to them?

1. How digitalization changes marketing world? Simple solutions that you all know: (and that is great that you all know and you can do it! Just keep up with your dream!)

Since 1971, marketing started to alter its old face by such a new and refresh approach. Digital marketing history

Nowadays, the old way no longer works: Ford car’s advertisement jumps in between customers’ favorite movie; and Ford says: buy a car, buy a car!  Buy Ford car!

They don’t want Ford car.

They don’t even want to have a new car at all.

Hence, Ford changes to newspaper’s advertisement. 1 month later, there is a super big and impressing advertisement in ‘’New York time’’ saying: Ford is having a new model, buy Ford car, buy Ford car.

Do you think the ways work? No, never, of course, they could work in 1960s but they never have any impact on people in 2015 (or even 2000 onwards)

Ford is smarter now, the company changes to advertise on Facebook, Twitter, YouTube, its own website, send emails regularly to potential customers, have Instagram account with thousands of like and share… Do you think they can follow digital trend in marketing?

…

Maybe yes, but actually: maybe: No

(Source: briclarkthebelleofboise.blogspot.com)

B. How digitalization changes marketing world? Other developed solutions that you should know:

Taking advantages of online tools is not a successful marketing strategy, taking FULL advantages of Internet and digitalization is the right path for your marketing strategy.

STEP 1: Initially, you have to finish your homework about your customer.

Who are they? What do they need? Where can you find them? Asking and telling stories, understanding everything relevant to your target group.

(Some tips: Love your customer, pretending to be your customer, going inside their mind, listening to their feelings, their desire and try your best to serve, please getting involved in your customer’s life, don’t just tell your story, listen to people’s stories!)

 Digital marketing strategy- 12 common problems 

STEP 2: After you finish all, let’s make a DEMO version of your digital marketing tool:

Make the most of various platforms:

Social media: Facebook, Twitter Blogspot, Wordpress	ü  Updating relevant things. ü  Bringing benefits to customer: LUMENE cosmetic’s blog: updating not only information about new product but also helpful tips about skin care, new trendy make-up, make-up tutorial for special parties… ü  Increasing like, share and followers by competition, campaign: sharing happy moment at Coffee House, people share their own picture and ask for like to be the winner… ü    ü  Involving the customer by updating everyday: interesting picture, videos, stories
Online website Mobile site Apps	ü  SIMPLE, always make it very easy and simple steps to buy online (2 clicks) ü  Chat- box immediately ü  Checking the visitors of your webpage to keep the contact of potential customers ü  BIG, CLEAR button ü  Making effective changes every month
Google advertisement Youtube Other selling web pages	ü  Google will show your advertisement only in the city or place that you chose ü  You have to pay only if there is somebody click ü  Always making 2 advertisement ü  After 1 month, keeping the advertisement attracting more click ü  Making another advertisement (you always have 2 advertisement to compare)

STEP 3: Test your DEMO version – A/B testing  before:

After designing the service, testing it! Websites is not only official business card but also a resource of:

- Information (services, special offer, product, upcoming campaign…)

- Interact (comments, log-in, ask-answer box, giving feedback, regular customers’ benefits and activities)

- Teach (guides) & Engage

Don’t write any plan. Just do it and your customer will build it up
Send your app or your new website to 10 real target customers, asking them for advice:

‘’what do they want more, what do they hate, what should be kept, what should you change… asking everything that helps you to understand customers’ feeling while using your service.’’

Continuing making improvement!

(Source: rovin.net)

*M-COMMERCE? Future trend –crucial digital development changing marketing world

Mobile commerce –mobile marketing –mobile, do you use smartphone; are you using it now to read my blog?

Gradually, mobile, tablets are much more loved than desktop. Touch-screen technology is developing faster than ever. Hence, designing a simple ‘’mobile or tablet view’’ for your selling web, making application and publishing in App Store are essential.

M-commerce brings such appealing issues! Do you want to buy a T-shirt after 3 clicks or wait for numerous links? Simple steps and DONE! Customers finish the buying process. Make it super simple but effective because tiny changes can have huge impact on sales:

Where should the customers touch? Investigating and testing it! Should you let the button to be on the right, left, top or bottom?

An ideal button is BIG, SIMPLE TO TOUCH, ATTRACT people to click in.

(brain test is useful for designing !)

STEP 4: Keep the success on: Measure regularly and Change! 

Now, you gain 10000 views per month! Is it enough? No, not yet, how much can you sell? A lot more!

ROI- Returnon Investment: by using online tool, it is very easy to keep track of the people visit your website, you can have a clear view on your investment. Don’t let customers click in your page and then gone forever, here are some tips:

- Make contact with the ones who visited your website, make them your loyal customer by: creating ‘’VALUEs’’ for customers that they will download (the easiest ‘’values’’ can be buying process guideline, making things that customers want to download and you can have their email due to the downloading process 

- Customers HATE ‘’subscribe box’’ that jump into their screen, why do they have to give us their email? By instead, using member-log in via Facebook, email.

- BUY inquiry: Mikava is a successful enterprise because of its strategy in customers' relationship: contact weekly other companies that visited Mikava’s website, ‘’call regularly or they will forget you’’ - Mikava's owner- Janne Mikkola said

Finding these steps and tips difficult?

A, Going to DigiDigiday of Haaga-Helia Porvoo Campus on 26^th January 2015

Did you miss it?

B, Apply for the application period of Haaga-Helia UAS, come and study about Sales and Marketing with great events around the year

You still don’t like it?

C, Visit Vaimo Oy, where you can order a fascinating site, your site is made by those understanding deeply about digital service design


OR

Start your dream NOW, make a DEMO Version, developing it, listening to customers!

Put effort in making those steps because nothing is as important as the first 2/3 process of selling including approaching customers and bringing first impress

‘’ It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

It’s time to jump into future trend- digital marketing, especially MOBILE COMMERCE! Taking other digital tools into account and the world wants you to bright, just believe and try your best to make every dream happen!